About Us
results
Legacy agencies move too slow. Strategic consultancies optimize operations but tend to strip-out the soul, which is what made the brand worth scaling in the first place.
We bridge the gap
It’s grounded in how hospitality brands actually operate; operators don’t just need guest-facing marketing—they need brand systems that guide decision-making, training, and culture-building from the inside out. We’re a harmonizer of two things most treat as opposites: brand artistry and efficient implementation.
11 Years
Of award-winning branding and design
$500M
Brand value entrusted to our agency
200+
Client design transformations completed
OUR PHILOSOPHY
The most powerful brands are both emotionally resonant and operationally sound; they inspire in the moment and perform over time.
Because brand, when done right, does not just look good, it drives value. We do not see brand as decoration. We see it as leverage.
Brand is what builds loyalty.
Brand is what lives in memory long after the moment passes.
The Founders
With studios in New York and Tel Aviv, co-founders Emily Nhaissi and Ariel Taub have spent over a decade shaping enduring, functional design driven by clear vision and disciplined execution.
Ariel Taub | Co-founder, Tel Aviv Lead
Emily Nhaissi | Co-founder, NYC Lead
Trusted by operators who take their brand seriously.
Hotel burg
“Honestly, such a pleasure to work with! Impressed by the creativity and talent on their team. They were able to take feedback flawlessly and turn it around into exactly what we needed. 10 out of 10 recommend. A branding force to be reckoned with.”
The Anthem, Tapestry Collection by Hilton
"Craft & Root partnered with us to develop a comprehensive brand kit and website design for a hotel undergoing a full rebrand, and the experience was seamless from start to finish.
Ariel and her team were highly responsive, collaborative, and easy to work with…"
Eagle Point Hotel Partners: Jackson Hole, WY
"I can not recommend Craft and Root enough! I have worked with them for over a year on many projects, both digital and print and have been extremely happy with every result.
They always provide excellent communication, quick turnaround times, and an abundance…"
FRENA
“As an entrepreneur in both B2B and direct to consumer companies, over the past 10 years I have exclusively gone to Craft & Root for all my design needs. Ariel & her team always understand our brands’ goals and create designs that far exceed my wildest…”
PM GROUP
"I have had the opportunity to work with Craft & Root on several design projects, including the launch of a handful of hospitality brands and websites.
Craft & Root has a very thorough method to their design work. They don't simply create three logos and have…"
SCHALLER & WEBER // The Stube
“You guys kill it.”
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