Perfectly situated on the way from San Francisco to Muir Woods, Casa Madrona is the gateway between tech mecca, and profound natural experiences. As a getaway that accommodates both city trips and adventures in nature, the property had to balance a level of sophistication in technology, while emphasizing relaxation, wellness, and a return to oneself.
The hotel had undergone a physical renovation and needed a branding facelift to promote their new wellness features, as well as their spa. The goal was to take inspiration from their natural environment - their stunning sunset views, and rock salt spa furniture - and show how technology was not a foil for nature, rather, that it should be used to enhance and facilitate a meditative and mindful experience.
Project Objective
- Brand Repositioning
- Brand Operations
Services
- Visual Identity
- Digital Experiences
- Physical Brand Touchpoints
Project Outcomes
- Established a Brand for Cultural Resonance
- Moving Up-Market
- Optimizing Operations
The spa and hotel management teams had beautiful, informative collateral to provide their guests with, enhancing the guest experience by elegantly illustrating the depth of experience the brand could offer.
The brand’s multi-layered story: of their new tech enabled wellness rooms, and upgraded spa, was reflected directly in their on-site collateral, and online narrative.
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