Eagle Point Hotel Partners (EPHP) is a privately-held independent investment company focused on hotel real estate, with headquarters in New York City, and a portfolio of properties that spans North America, including locations in New York, Hawaii, Wyoming, and Colorado.
The regional marketing director needed elevated, distinct visual identities for the north-eastern properties, including The Sound View Hotel, and The Halyard Restaurant, along with highly produced and branded on-site events. Maintaining a consistent level of both speed, and quality of execution across all guest touch-points was crucial. The Halyard also needed an overhaul of its website to meet the head chef’s vision - while special events held across these properties needed to feel unique to each experience, while reflecting the brands’ overall quality and point of view.
Revenue, via Bookings & Reservations
Website Performance
187%
Increase in customer engagement
2x
Click-through and open rate
Project Objective
- Brand Ascension
- Brand Differentiation
- Brand Operations
Services
- Visual Identity Systems
- Digital Experiences
- Physical Brand Touchpoints
- Implementation & Rollout
Project Outcomes
- Created a Mechanism for Operations
- Established Brands for Cultural Resonance
“I can not recommend Craft and Root enough! I have worked with them for over a year on many projects, both digital and print and have been extremely happy with every result.”
Danielle Hunter
Marketing Director, EPHP
We developed unique visual identities for each property and applied them across a wide range of guest touch points.
This included digital assets such as the website, email newsletter templates, and social media, as well as print collateral including event posters, custom property maps, and menu designs.
The Halyard Restaurant, located inside The Sound View Hotel, serves up locally sourced ingredients from the North Fork and the Atlantic Seaboard.
The team needed a brand ID and website to reflect the stellar food, light-filled dining room, and sprawling deck above the Long Island Sound. We then applied that to a new website, menus, and supplementary digital and print collateral for the team to easily edit on their own.
Throughout the year, these properties host seasonal, and one-off events. For example, their Annual Blizzard Ball, Annual Beach Ball and NFT Weekend.
To keep their customers coming back each year, the events required fresh new visuals to reflect the essence of each unique, immersive experience.
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