Built in the 1800s, Gaige House + Ryokan served as both a home and place of business for its namesake Albert Ebenezer Gaige, a successful butcher in Northern California. Today, the restored grounds, Zen suites and traditional Japanese inns (Ryokans) feature an Asian modernist style and provide a serene and comfortable stay for Wine Country travelers.
We developed a visual identity inspired by moon motifs and quiet, atmospheric design elements that reflected both the East Meets West concept and the surrounding landscape. The identity was designed to feel calm, inviting, and rooted in place, giving the property a clear and ownable visual language.
Project Objective
- Brand Ascension
- Brand Operations
Services
- Visual Identity Systems
- Digital Experiences
- Physical Brand Touchpoints
- Implementation & Rollout
Project Outcomes
- Establishing a Brand for Cultural Resonance
- Moving Up-Market
- Optimizing Operations
The brand now communicates a clear sense of place and atmosphere, helping the property feel distinctive and memorable to guests.
The visual identity reinforces the experience of the location and creates a more cohesive and immersive brand presence across guest touchpoints.
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