Grove Point Marinas is an investment company that acquires and operates high-quality marinas around the country. The Grove Point team cares about the people behind the marinas, acting as stewards of the properties and honoring the legacies they have built.
The team came to us to create a brand identity and website for their rapidly scaling investment company that reflected their professionalism and the personal connections they make with marina owners.
From there, we needed to create a brand visual identity that could be applied to, and unify, their varied marina properties. We then needed to increase awareness and bookings for each of the properties themselves.
Revenue, via Bookings & Reservations
Website Performance
75%
Increase in Organic Impressions across marina properties
1.5M
Enterprise-Scale Reach: Average Monthly Paid Search Impressions
5.8x ROAS
Marina Sales Advertising Engagement Across 5 Locations
50x ROAS
Condo Purchases Driven by Advertising in a 6-Month Period
Project Objective
- Brand Repositioning
- Brand Operations
Services
- Brand Strategy & Architecture
- Visual Identity Systems
- Digital Experiences
- Brand Guidelines & Systems
- Implementation & Rollout
Project Outcomes
- Established Brands for Cultural Resonance
- Created a Mechanism for Operations
- Accelerated Growth
First, we needed to define and codify their kind and honorable perspective in both words and visuals for both their investment firm and their individual properties.
We did so by creating structured, minimal layouts with large-scale fonts and metrics which illustrate credibility, a love for the industry, professionalism, and transparency.
Once we created the branding, applied them to websites, we then began running digital ads for the marina properties themselves to drive condo bookings, and slip rentals.
The outcomes were an increase not only in marina acquisitions, but in rentals and bookings across their varied properties.
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