Hotel Burg is Leesburg, Virginia’s only luxury boutique hotel, offering an elegant and timeless retreat. Guests can also join The Chase, an exclusive private club offering refined privileges and curated experiences. Located just twelve minutes south, the sister property, The Manor 1858 offers 22 scenic acres fit for weddings and special occasions.
Hotel Burg approached us to develop the branding for each of its entities, ensuring that every brand feels distinct and sophisticated while remaining part of a cohesive whole. Our collaboration continued with the creation of bespoke collateral and the refinement of their digital presence, further bringing each brand identity to life.
Revenue, via Bookings & Reservations
Website Performance
22%
Increase in total bookings
42%
Revenue increase MoM, since launch
31%
Increase in booking engine entrances up MoM, post-launch
2.9%
Website conversion rate - nearly double the industry average of 1.5%
Project Objective
- Brand Creation
- Brand Operations
Services
- Brand Strategy & Architecture
- Visual Identity Systems
- Digital Experiences
- Physical Brand Touchpoints
- Brand Standards & Guidelines
- Implementation & Rollout
Project Outcomes
- Created a Mechanism for Operations
- Established a Brand for Cultural Resonance
- Accelerated Growth
Honestly, such a pleasure to work with! Impressed by the creativity and talent on their team. They were able to take feedback flawlessly and turn it around into exactly what we needed. 10 out of 10 recommend. A branding force to be reckoned with.
Remington Ash
PARTNER & VP OF OPERATIONS, HOTEL BURG
The branding of Hotel Burg reflects enduring elegance, balancing refined minimalism with warmth and personality.
Flourished typography reinforces the brand’s sense of regality, while pops of dusty blue add a touch of classic charm.
Stepping onto Hotel Burg’s sister property, The Manor 1858, evokes a sense of serenity and connection to nature. The historic stone bank barn, built in 1858, offers a timeless canvas for your dream event.
The branding carries Hotel Burg’s refined elegance but reimagined with a softer, more romantic approach. A warm beige palette and delicate pearl linework create an airy atmosphere, while oversized typography adds modern, editorial sophistication.
Hotel Burg’s private club reflects a thoughtfully crafted sense of place, honoring the rich history of Leesburg and Loudoun County. Members are drawn to distinctive, detail-driven lifestyle experiences set within elegant surroundings of the property.
The Chase’s branding is inspired by the warmth of an old library—rich with adventure and possibility—featuring a dynamic display font paired with a typewriter-style body typeface. Deep, earthy tones create a moody yet elegant foundation reminiscent of rare, leather-bound books.
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