Scribner’s Catskills Lodge is a year-round destination for adventure seekers and urban explorers alike.
Though the property had a strong social media presence, a formal brand visual identity exercise was never done. They needed a refined visual identity that clearly communicates their wedding, meeting space, and room offerings. The materials needed to reflect their elevated “scoutcore” vibe, highlighting their quirky charm, exceptional on-site restaurant, and proximity to incredible outdoor adventures.
Project Objective
- Brand Ascension
- Brand Operations
Services
- Visual Identity Systems
- Physical Brand Touchpoints
- Brand Guidelines & Systems
Project Outcomes
- Optimizing Operations
We designed a series of marketing brochures for weddings and special events, meeting spaces, and room offerings.
The design approach used stylized photo collages, a mix of typography and graphic elements, and hand-drawn illustrations to capture the personality of the property while still presenting information in a clear and organized way.
The materials function as both informational pieces and brand storytelling tools, helping guests better understand the on site experience, equipped with dog-friendly amenities, morning yoga classes, friendly s’mores bonfires and oak barrel sauna; positioning the property as a considered destination for stays, weddings, and events.
The brochures now reflect the character and ambience of the property while clearly communicating key offerings to guests and event clients.
Get in touch